Privacy Policy
This policy describes how Purificationtend collects, uses, and protects personal data when you visit our website or contact us. It is written to comply with the EU General Data Protection Regulation (GDPR) and applicable Finnish data protection law.
Last updated: today
Purificationtend provides general, informational content about morning movement. This policy concerns privacy only and does not constitute legal or medical advice.
1. Who we are (data controller)
Purificationtend ("we", "us", or "our") operates this website and acts as the data controller for the personal data described in this policy. The controller decides why and how your personal data is processed.
- Business name: Purificationtend — Morning Movement Studio
- Registered address: Mannerheimintie 22, 00100 Helsinki, Finland
- Telephone: +358 50 341 2841
- Website: purificationtend.world
If you have any question about this policy or about how your personal data is handled, you can reach us using the details in the "Contact us" section below.
2. Scope of this policy
This policy applies to personal data we process when you interact with our website, complete the contact form, or otherwise communicate with us. It does not apply to third-party websites that may be linked from our pages. Those websites are governed by their own privacy practices, and we encourage you to review them.
We have designed our website to collect as little personal data as reasonably possible. We do not sell personal data, and we do not use it to build intrusive profiles about you.
3. Personal data we collect
3.1 Information you provide to us
When you use our contact form or write to us directly, we collect the information you choose to share. This typically includes:
- Your name, so we can address our reply appropriately;
- Your email address, so we can respond to your enquiry;
- The content of your message, including any details you decide to include.
We ask that you do not include sensitive personal information, such as health details, in your message. Our content is general and educational, and the contact form is intended for ordinary enquiries only.
3.2 Information collected automatically
Like most websites, certain technical information may be processed automatically when you visit, such as your browser type, approximate region, the pages you view, and the date and time of your visit. Where this information is collected through optional cookies or similar technologies, it is only processed with your consent. Please see our Cookie Policy for full details.
4. Purposes for which we use your data
We use personal data only for clearly defined purposes, including to:
- Respond to enquiries you send through the contact form or by other means;
- Provide the information you request, such as the current session schedule;
- Maintain a record of correspondence for reference and continuity;
- Keep the website secure, available, and working as intended;
- Understand, with your consent, how the website is used so we can improve it;
- Comply with legal obligations that apply to us.
We will not use your personal data for unrelated purposes without informing you and, where required, obtaining your consent.
5. Legal bases for processing
Under the GDPR, we rely on the following legal bases:
- Consent (Article 6(1)(a)) — for optional cookies and any optional communications. You may withdraw consent at any time.
- Legitimate interests (Article 6(1)(f)) — to respond to your enquiries, to keep our website secure, and to operate our studio in an organised way, balanced against your rights and freedoms.
- Legal obligation (Article 6(1)(c)) — where we must process data to meet a legal or regulatory requirement.
Where we rely on legitimate interests, you have the right to object, as described in the "Your rights" section.
7. International data transfers
We aim to keep personal data within the European Economic Area (EEA). If a service provider processes data outside the EEA, we take steps to ensure an adequate level of protection, for example through European Commission adequacy decisions or standard contractual clauses. You may contact us for more information about the safeguards in place.
8. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this policy, and then delete or anonymise it. As a general guide:
| Type of data | Typical retention period |
|---|---|
| Contact form enquiries and related correspondence | Up to 24 months after our last contact, unless an ongoing reason requires longer |
| Records kept to meet legal or accounting duties | For the period required by applicable law |
| Consent records and cookie preferences | Up to 12 months, after which consent is requested again |
| Aggregated, anonymised usage statistics | Retained without a fixed limit, as it no longer identifies you |
When the retention period ends, we securely delete or irreversibly anonymise the relevant data.
9. Security measures
We take the protection of personal data seriously and apply appropriate technical and organisational measures, including:
- Encrypted connections (HTTPS) across the website;
- Access controls that limit who can view personal data;
- Use of reputable service providers with their own security standards;
- Routine review of our practices and prompt attention to any issue.
While no method of transmission or storage is completely secure, we work to protect your data and to respond responsibly should an incident occur.
10. Your rights
Subject to the conditions in the GDPR, you have the right to:
- Access the personal data we hold about you;
- Rectify inaccurate or incomplete data;
- Erase your data in certain circumstances;
- Restrict processing in certain circumstances;
- Object to processing based on legitimate interests;
- Data portability, where applicable;
- Withdraw consent at any time, without affecting prior processing.
To exercise any of these rights, please contact us using the details below. We will respond within the timeframe required by law. You also have the right to lodge a complaint with the Office of the Data Protection Ombudsman in Finland (Tietosuojavaltuutetun toimisto), or with the supervisory authority in your country of residence.
12. Children's privacy
Our website and content are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.
13. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
14. How to contact us
If you have questions about this policy or wish to exercise your rights, please reach us at:
- Purificationtend — Morning Movement Studio
- Mannerheimintie 22, 00100 Helsinki, Finland
- Phone: +358 50 341 2841
You can also use our contact form for general enquiries.